About ON Purpose

CEO, O'Neil Printing

Simon brings decades of leadership in the print, marketing, and technology space, championing a values-driven, people-first approach. As CEO of O’Neil Printing, a 116-year-old, 100% employee-owned company, he’s built a culture where employees are empowered to lead with purpose, embrace innovation, and deliver meaningful work.

He also oversees O’Neil’s growing family of companies, helping expand its impact across wide-format, packaging, and brand experiences. Simon believes purpose starts from within, and when nurtured, it fuels performance, pride, and long-term success.

Chief Creative Officer, Rule29

Justin is a purpose-driven brand strategist, writer, speaker, and podcaster who helps organizations align brand strategy, storytelling, and AI innovation to create impact that matters. For over 25 years, he has led Rule29 with the belief that creativity should serve people and the planet, not just the bottom line. Under the mantra Making Creative Matter®, he and his team guide organizations toward deeper clarity and connection.

Justin was also the co-creator of the social initiative Wheels4Water and co-author of The Path to Impact™. His work centers on helping brands discover who they truly are, and how they can make the world better through intentional leadership and bold ideas.

Founder, Doing Good Works

Scott is a purpose-driven entrepreneur and strategist who believes business should be a catalyst for lasting impact, locally and globally. With a background in marketing, systems thinking, and community-building, Scott founded Doing Good Works, a Certified B Corporation that blends mission with marketplace.

The organization provides marketing and fulfillment solutions while investing in career pathways for youth aging out of foster care. Through his work, Scott demonstrates how business can be a powerful engine for transformation, creating opportunity, strengthening communities, and driving meaningful change across industries and borders.

Strategic Brand & Design Agency

Rule29 is a nationally recognized creative agency helping organizations clarify their purpose and bring it to life through brand strategy, storytelling, and design. As an employee-owned agency and a founding partner of On Purpose, Rule29 exists to make creative matter, and believes that every brand can be a force for good when aligned with its values.

Employee-Owned Print Partner

O’Neil is a 100% employee-owned commercial printer headquartered in Phoenix. With over 100 years of experience and a relentless commitment to service, sustainability, and innovation, O’Neil helps brands execute beautifully across offset, digital, wide format, and promotional print.

Social Enterprise & Impact Partner

Doing Good Works is a mission-driven enterprise that provides branded merchandise, promotional goods, and fulfillment, while creating job pathways for foster youth aging out of the system. As a Certified B Corporation, they are proof that doing business with heart can drive real results and lasting change.

Wide Format & Label Innovation

Printing Solutions specializes in wide-format installations, packaging, and high-end custom labels for brands that want to leave a bold impression. With a focus on craftsmanship and speed, they are a go-to partner for premium print and creative collaboration.

Purposeful Yearbooks & Student Storytelling

YB2 empowers students to tell their stories through meaningful yearbook creation and collaborative publishing. By equipping schools with intuitive tools, training, and mentorship, YB2 brings creativity, confidence, and community to the classroom.