Why ON Purpose?

The Problem

Business as usual is broken. Employees are disengaged. Customers are skeptical. Too many “purpose” statements gather dust while trust erodes. Leaders feel pressure but lack a practical way forward.

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3X

Faster growth for purpose-driven brands

Source: Harvard Business Review

Faster revenue growth for companies with strong cultures

Source: Forbes/Columbia Business School

4X

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The Solution

ON Purpose provides a clear, measurable path to move from intention to action. When you join, you gain:

  • A framework and shared language to align values with daily decisions, hiring, service, and growth.

  • The ON Purpose Mark and Story Guide to signal credibility and share your purpose publicly.

  • A digital pledge and reporting template to make progress visible and measurable.

  • Ready-to-use toolkits and a 90-day starter plan to launch with quick wins while building long-term traction.

  • Simple bi-monthly updates and recognition so your progress is seen and celebrated by employees, customers, and peers.

  • Connection to a network of leaders who are building culture and impact alongside you.

  • Access to gatherings, coaching, and thought leadership that keep your purpose ON all year.

Together, these tools help you prove your values, build culture that lasts, and grow in ways people believe in.

Purpose, Defined.

Purpose is more than a mission statement. It’s your reason to exist beyond profit. It fuels leadership clarity, builds cohesive cultures, and earns trust with customers and communities.

We define purpose as:

A clear, guiding reason to exist that shapes decisions, drives culture, and fuels positive impact.

Value to Key Stakeholders

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    For Leaders

    Purpose creates clarity, strengthens decisions, and provides a moral compass.

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    For Employees

    A shared purpose leads to higher engagement, loyalty, and meaning at work.

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    For Culture

    Purpose connects behavior, values, and shared identity — building belonging and trust.

  • Illustration of three people sitting around a table with speech bubbles above their heads, symbolizing a discussion or meeting.

    For Clients & Partners

    Purpose deepens relationships, attracts like-minded collaborators, and builds credibility.

Beyond all that, it’s the right thing to do. Doing business with integrity, impact, and care for others creates ripple effects across industries and communities.

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